Brand Feature Fridays – Presented by Ground Up

Here at Ground Up the brands we carry are important to us, as a result, we choose brands that not only fit the needs of Ground Up but also fit the needs of you, our customer.

On the second Friday of every month, the team at Ground Up will carefully select a brand that we feel is worth showcasing. On these Brand Feature pages, you’ll find quick links to the featured brand category page. Pages will also feature history about the showcased brand, videos about the brand and their products, and much more! Click on the brand below that you would like to know more about!

Brand Feature

MSD Performance – Brand Feature

High Performance Electronics – is what we do! MSD – High Performance Electronics – is what we do! https://youtu.be/_PBcN-B1SGsRacers never stop experimenting as they search

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Brand Feature

Hurst – Brand Feature

For 60 years…Hurst has been attached to some of America’s most legendary vehicles, such as the the Hurst OLDS/442, the Hemi Under Glass Barracuda, and even the only non-OEM official pace car of NASCAR.

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Brand Feature

Hays – Brand Feature

“Grippin’ N Rippin” Since 1958″ With over 40 years of research & development, Hays is a leader in clutch performance technology. Drag racing’s biggest stars

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Get $30 Off* when you apply the Code: VET11 during checkout on orders over $299.
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Derrick C’s 1969 Nova

This all started when Derrick’s dad asked him if he was interested in starting a project and owning a muscle car. He had seen his dad’s

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